Interesting thing I just noticed. I typed “Huel” into Google, and noticed Kelkoo have got promoted ads for meal replacement products inserted above the results for the Huel website. The web address Kelkoo use includes “huel”. Possibly a deliberate attempt at trying to intercept would-be heuligans?
(https:// www. kelkoo .co. uk/ss-huel.html
It got me wondering, are there laws or rules to prevent this sort of brand hijacking?