I don’t really get the point of a RTD Huel, because it would be much more expensive, like Jimmy Joy or other competitors, which I would never buy exactly because they are expensive. I want to have better meals, but I’m not rich so I can’t spend double or triple the price. And even if I had the money, why would I spend more?
An RTD bottle could be useful as an introductory test for new customers, or for very limited situations (like I’m in another city, I’ve no Huel with me, I want an Huel so I go to a supermarket). But that’s the catch: it’s not enough to have an RTD for that scenario, it also must be in every supermarket so that it can be found easily. Maybe that could happen in UK, but I don’t think I will easily see it here in Italy.
I also think the plastic waste will surmount any advantage in term of people eating better, because it would be a bottle for any meal, compared to, I don’t know, a plastic bag of pasta that would last several meals, or a box of veggies. But that could be fixed, maybe using some eco-friendly organic stuff as material?
So for me an RTD version make no sense, but I fully trust the Huel team to be better than me, so I’m sure they will go for the best option since they’ve ben great so far. If they launch an RTD version, it will have its market place and its reasons.