EDIT1: Perhaps I should’ve started with this. They might already get this benefits, I could be wrong. This is IF they dont.
First of, let me start the topic by saying I am not one of them, but I am sure there are plenty on this sub.
With the release of the new RTD the issue about samples resurfaced. The fact that you had to buy at least 12 bottles of a single flavour, and 24 if you wanted to buy both (as well as a significant £ commitment).
I was thinking that perhaps when brand new products are released (not in a while, most likely), Huel could provide with some samples to long time subscribers for free in with their subscription. Like in this case 2 bottles (one flavour each). Or a brand new v3.0 bar to those who don’t have it in their orders.
I understand that this might be too ambitious, but would encourage old users to try the new products and perhaps buy them too.