Taste Support

Peoples taste experience of Huel is definitely one of those regular threads that pops up - with people often expecting everyone’s taste to be the same as theirs. Surfing YouTube, I came across this episode in Wired’s excellent tech support series.

It’s a nice, informative short video on how taste works - with lots of great details on how our brains process taste and how brands and marketeers can manipulate that perception. Also, has a nice simple try at home test to see if you’re a super taster.

Even covers one of my favourite aspects of packaging/product taste – how packaging colour and materials combined with the products own colour and texture - can prime your brain into thinking something tastes totally different to how it is in reality.


This topic was automatically closed 365 days after the last reply. New replies are no longer allowed.