Taste Support

Peoples taste experience of Huel is definitely one of those regular threads that pops up - with people often expecting everyone’s taste to be the same as theirs. Surfing YouTube, I came across this episode in Wired’s excellent tech support series.

It’s a nice, informative short video on how taste works - with lots of great details on how our brains process taste and how brands and marketeers can manipulate that perception. Also, has a nice simple try at home test to see if you’re a super taster.

Even covers one of my favourite aspects of packaging/product taste – how packaging colour and materials combined with the products own colour and texture - can prime your brain into thinking something tastes totally different to how it is in reality.