Here’s an interesting paper released just released and could have been an opportunity to get people to eat more vegetables, wholefoods etc.
Our nation is in pretty poor shape from a young age
https://www.gov.uk/government/publications/calorie-reduction-the-scope-and-ambition-for-action
This policy just doesn’t sit right with me. It’s all counting calorie focused and this just isn’t right. Policies should be focused on improving food choice - nutrition education, cooking skills, shopping advice.
I have a rather high soapbox on this issue!
Here’s an interesting paper released just released and could have been an opportunity to get people to eat more vegetables, wholefoods etc.
Agree - so why the focus on figures?
Too many “averages” going on. Its not accounting for the needs of the individual being vastly different person to person.
If I eat anything below 3400 calories per day I’d start losing weight (I’m fitness oriented). But the same holds true for those in higher labor jobs compared to an office workers for example.
Not to mention the difference in the hight/build of the person etc.
Dietary guidelines never cease to amaze me…
Don’t get me wrong, I wasn’t endorsing the paper…they’ve gone about it the wrong way. Food choices are the major problem; and unfortunately the cheaper options are often the worst in terms of fat, sugar and salt content. Things people love, but their bodies don’t…and they are easy to come by too.
It’s yet another wasted opportunity.
Sorry if I was coming off as abrupt, my annoyance wasn’t aimed at you, or anyone for the matter. I just hate silly guidelines, which pontificate over misinformation and lack any understanding of the real issues that need addressing.
Nevertheless, good find though. 
I didn’t take offence at your post…or @JamesCollier - I can handle blunt…I often am myself. I found it an interesting read…but it makes me wonder how much money was invested in it when it could have been a much more worthwhile exercise.
Oh happy (forum) birthday too.