Thanks for the clarification.
Let’s me clear up the confusion here. Huel has been designed so that it can comprise 100% of your diet. The statement you’ve highlighted says that we don’t actually feel most people will actually use it 100%. Of course, many do and many feel great. But the vast majority use Huel for 1, 2 or 3 meals per day or in various other regimens.
A lot of what’s in Huel, eg the 26 essential vitamins and minerals, phytonutrients, insoluble and soluble fibres, etc is also found in fruit and veg. The 5 a day message is to get people to eat more fruit and veg that they’re missing out on from eating a poor diet. The more recent 10 a day message is from looking at numerous studies and seen a correlation between mortality / morbidity and intake. However, it is merel indicative - there could be other lifestyle factors that also have a positive effect on health. My colleague, Claire, makes some really good points in her article here.
Greens and reds powders - I’m not convinced. I’ve never seen one brand who state the micronutrients in their products.
The claim that a product can be one or two of your ‘5 a day’ is a claim that needs to be validated by the appropriate departments so Huel cannot make that claim. However, Huel is based on natural ingredients and it does contain all 26 essential vits and mins, phytonutrients, soluble fibre, insoluble fibre, amino acids, essential fats and more and is certainly far, far better than the type of diets most westerners are consuming.