Here’s the full message I received from a Feed representative on Instagram after questioning their nutritional value and branding vs Huel’s:
While there are certainly some similarities between Huel and Feed., it is important to understand that both products offer different things.
Contrary to its slogan, Huel’s “Nutritionally Complete Food” is, in fact, not complete. Indeed, the brand offers “meals” between 400/500kcal in its powdered form and 250kcal for its bars. Although needs differ from one individual to another, the recommendations in terms of daily energy intake are set at 2000kcal. Therefore you’d have to have 5 Huel powdered meals or 8 Huel bars per day to reach this value.
Each Feed. bar contains an average of 400kcal, whereas our powdered meals (excluding those within the LIGHT range) contain an average of 650kcal.
Moreover, with Huel, the nutritional balance is not respected, neither in terms of quality nor quantity. A powdered meal provides you with 16g of lipids (23% of your daily requirement) and 46g of carbohydrates (18% of your daily requirement). Therefore, it is fairly obvious that these meals will provide you with only a small amount of the energy you require, and will not even begin to tackle the issues surrounding satiety.
This is in complete contrast to the amount of protein that can be found in a Huel meal. Here they are more than happy to overload their “meals”. If you were to consume 4 Huel meals per day, as they recommend, then you would find yourself consuming as much three times more protein (296%) than is currently recommended. This amount of protein can be harmful to your health and could ultimately lead to kidney problems.
The recommendations in terms of a balanced diet are established in such a way that the total energy intake is distributed as follows: 50% carbohydrates, 30-35% lipids and 15-20% protein. While Feed. meals meet these recommendations, Huel meals are a little off providing the necessary nutritional requirements recommended by European health authorities.
Furthermore, unlike Huel, each Feed. meal is vegan, gluten-free, lactose-free, and GM-free. Additionally, our recipes differ drastically and we offer a range of various formats."
What do you guys think of their statements and their nutritional profile? I saw some comments on this forum saying that their protein was a little low in some of their products.