Meal replacement advertisement overload

I went onto Facebook 20 minutes ago and immediately was faced with 3 plant-based meal replacement powder based products. One was one made by the company of someone who used to post on here regularly and to be honest I may be inclined to try it as I think he knows his stuff.

The other two I’d never heard of; one appeared to be aiming for women (the founder is a woman) and there’s lots of pink and red.

Then 5 minutes later the next advert was for a more well-known brand’s meal replacement bars. Seems to be a busy area (although admittedly I am someone who’s likely to be targetted by that sort of stuff; bizarrely, I often get adverts for meat based jerky and biltong but no idea why that should be unless they like trolling vegans.