did you even read the most recent response from Tim? Your summary doesn’t really do it justice, he went to great lengths explaining why the drawbacks of using currently available recyclable packing outweigh the benefits (namely - that the bags are much, much more likely to break in transit, resulting in a waste of lots of bags of Huel as well as having to sort out the resulting mess, meaning more bags need to be sent out)
“We produce less waste” would be kind of a cop out if we were talking about maybe 5 or 10%, but the whole point here is that a week’s worth of Huel (if you’re using it 100%) produces 1 plastic bag worth of plastic waste. That’s a great deal more than 10% less than the amount of plastic most people get through in a week’s worth of food, you’re probably talking 90-95%, except in the cases of people who already make a real effort to reduce their plastic consumption and are pretty successful at it.
In all the posts I’ve seen where Tim or anyone from Huel has talked about this, they’ve never made the argument that the current packaging is ideal and exactly as it should be. The point is, it’s a pretty bloody good starting point while they try to find a better solution