Sorry, but I agree with you Luke and I actually find it extremely worrying and kind of fascinating that discussions on here are so often shut down by “fan boys” when it’s a perfectly legit question.
Huel DOES sell itself as an entirely complete food solution. Its subtly woven into their marketing materials and as you say, is evident in the 2000 calorie / day thing. The booklet that comes with your order gives guidance on daily meal plans that are essentially 80% Huel.
Campaigns have been run to ensure we understand that junk food is bad for you. So comparing it to Big Macs isnt helpful. No, we dont test bacon, or sandwiches. But then, I’m not aware of any sandwich or bacon company that presents itself as a nutritionally complete food. I also havent recently been sold a sandwich complete with leaflet explaining how I can safely exist on just 4 of the company’s sandwiches a day, plus an extra small meal.
There are people on here who are existing entirely on Huel. I haven’t seen any of Huel’s employees commenting to say: “Please stop using 100% Huel, this is not how we intend our product range to be used”.
To pretend otherwise is disingenuous and I would question why its so difficult to get an answer to an otherwise pretty basic concern. I would also applaud Huel for its marketing efforts: they’ve managed to create a community of users that are happy to not only use their product but to also do their marketing and defending for them.
I love Huel and use it twice a day. But I also think when a company sells itself as a nutritionally complete solution, its pretty basic stuff to expect some investigation into how that works out a few years down the line. I think if you aren’t interested in that then you’ve clearly been well and truly had. Huel isn’t your BFF. It isnt a “lifestyle concept”. Its not a charity, its not a club. Its a company selling you a product in exchange for your money. You have the right and should expect to know what that means for your health long term.