Hi – there are a few discussion threads on this going on – at the moment, the only packaging Huel use that is not mechanically recyclable is the multi-layer pouches. There are alternatives coming into production that can be recycled through specialised chemcycling facilities but it’s still a work in progress and I understand the Huel team are working with pack and material manufacturers on this.
The main issues with recycling is (still) the publics apathy towards it and governmental inability to keep pace with technology in their recycling infrastructure. Brands like Huel would love to be able to use materials like rPET but because the public in general absolve themselves of any responsibility in the recycling chain, there is a chronic shortage of raw materials to make this happen.
Reusable packaging may work in certain sectors, but for packaging that requires gas and light barriers to preserve the products integrity – it does not.