Hi Jonty,
We did look into it, a lot, but there wasn’t suitable packaging that was recyclable and provided the right performance. Yes we could have moved to recyclable packaging but it would have been less strong and/or less protective for the vitamins and minerals, and would have resulted in more product spoiling which would have been worst for the environment.
We are switching to a new pouch, which is smaller so there will less waste. See below:
Plus If you consumed Huel at 2000kcal per day for 96 years, this is the amount of rubbish you would produce. Which would probably fit in two wheelie bins.
