That packaging does look pretty awesome, but at the same time Huel’s aesthetic is good too (there are similarities between them - and others - and standing out and retaining individuality needs careful consideration. All these things take time and money.
I do like the idea of having a plastic tub - although not for every order. I store my Huel in plastic tubs that previously held protein powder. We do use far too much single use plastic and that isn’t cool. The tubs can’t be sent back for reusing as that throws up more issues, and not everyone wants to stick them in their garage. Plastic recycling in the UK is a very hit and miss affair - my local council is pathetic in their approach. There is no easy fix to the problems, so for now I am happy that Huel doesn’t use plastic tubs. I am not a fan of the pouches on a day to day basis though, which is why as soon as I open one I decant it into a (recycled) tub.