This one’s for all the Limit Seekers out there: Have you got a extraordinary, world-first challenge you’re chasing? We want to hear about it!
We’ve seen some pretty epic achievements in our community over the years -from Matt Pritchard smashing a half-Ironman record to Rupert Jones-Warner summiting Everest. And most recently, we had The Hardest Geezer , who ran the entire length of Africa!
Russ “The Hardest Geezer” Cook did the unthinkable - achieving a world record, raising money and awareness for multiple causes, and most of all, overcoming personal challenges to show true grit, will, and determination.
In the early days of Huel we had so many people reaching out to us for support on their epic adventures, but we’ve never had a way to actively support and fund these challenges. When Russ crossed the finish line, something clicked, and we thought:
“What if there were more people trying to achieve the unthinkable?”
Since Russ crossed the finish line in April last year, an initiative has been in the works. From this, the Limit Seeker Fund was born!
The Huel Limit Seeker Fund is an initiative designed to inspire, support, and fuel the next wave of Limit Seekers undertaking an extraordinary, world-first challenge in 2025. Whether you’re pushing physical or mental limits, this fund is here to help turn the impossible into reality!
What do successful applicants receive?
- A share of £100k
- Tailored nutrition guidance + unlimited Huel
- A community to support you along the way
Applications are open now, you can apply right hereEntries open 03/04/25 – 09/05/25 (UK time). UK residents only, 18+. 1 entry per person. Enter by completing the application form and attending the finalist challenge day if selected. Winners chosen based on challenge novelty, dedication, and alignment with Huel’s values (see more in full T&Cs). Finalists and winners grant Huel & partners usage rights for challenge-related content. No other food/drink sponsors. Background checks required. Full T&Cs and Privacy Policy apply.
