Have you considered making a version of Huel with all the necessary micro nutrients, but significantly less calories?
I’ve been reading a bit about the Newcastle University experiment into curing Type 2 diabetes, by using a very low calorie diet.
The standard NHS viewpoint is that there is no cure for diabetes, but the Newcastle Uni research project found it was potentially reversible, within the first four years after diagnosis. Their method was a very low calorie diet based on Optifast, at 600 calories per day, plus about 200 calories from vegetables.
For some of the subjects, after a few weeks of that diet, the amount of fat in the liver and pancreas was reduced enough so that they both started working properly again - the pancreas was able to produce insulin, and the liver was able to process it. The result appears to be permanent - i.e. a cure, not an ongoing treatment.
I don’t have diabetes, but I meet some of the criteria for being at risk, so this interests me. Optifast, like Slimfast is not vegan, it’s based on milk as the source of protein. There’s no good reason for that though, other than convenience and cost to the manufacturer. As a vegan, I wouldn’t buy it.
It seems to me a product like Huel would be a good candidate for making into a vegan version of Optifast / Slimfast etc - i.e. a meal replacement with very low calories. Possibly just by reducing the amount of macro nutrients in it, and maybe bulking it up with a little more fibre. You’d then have a slimming product version, in addition to the normal meal replacement version that you sell now.
I’m very cynical about big pharma companies. In my opinion they sell things that can make them the most profit. They have no interest in promoting things they can’t patent and put a big markup on. It seems to me a cure for diabetes may go unnoticed because those big companies have nothing to gain from it. A company like yours is much better placed to make a difference.