Loyalty just levelled up: Introducing Huel+ šŸŽ‰

Really like this! :+1:

It would have also been nice to get a free ā€˜single’ item with the voucher, I am not complaining though :joy:

This is only the beginning, there’s more to come with Huel+ :blush:

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Not in Europe? :frowning:

Hey Mark. just to let you know I did as you suggested and Jasper has sorted me out with the shaker and t-shirt, so will be worth you doing too @MadMattTheThird

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Good result, glad to hear you’re getting them! I’ve emailed and will see how far along I am, no idea how close I may be as yet, may need to pop a large order in to get me closer :smiley:

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We’re loading this out in phases so as soon as it’s good to go, i’ll make sure to let you all know :heart:

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See, wouldn’t let you down now would I?

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I contacted Huel telling them that I had misplaced my 5000 meal shaker / T-shirt and they sent me another one promptly, no questions asked. They’re a decent bunch!

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sorry, does this mean that the loyalty rewards are staying even with the introduction of Huel+. So I can keep working towards my next loyalty shaker?

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They are indeed l’ve only ever had to contact the team a few times in 10 years and their interactions have been faultless.

Hey Mollaka!

The loyalty rewards unfortunately are being replaced by our new Huel+!

@Mark_Huel The new system is well designed – clean sleek interface, better rewards, more regularity, and great to finally see it built into the website. Nice work to the team. But please don’t call this fair or about equal opportunities…

Saying years of loyalty points are erased ā€œto make it fair for everyoneā€ is contradictory. I check in occasionally to see how close I am to the gold shaker. Now I’m told by customer service earlier this week that it’s all erased and nothing I can do about it, because new people might feel disadvantaged? That’s not fairness – that is literally penalising longterm supporters, wiping out their progress (in my case half a decade + spends hundreds on Huel a month), which is the opposite of rewarding/incentivising loyalty.

This same scripted ā€œfair for everyoneā€ line repeated on the forum and customer service is also dismissive, patronising your loyal customers by dressing a business decision in vague, feel-good justification, undermining Huel’s usual brilliant transparency and care. Yeah, it’s just some coloured shakers. But I know I’m not the only one who is getting more and more tired of companies using corporate semantic gloss. Just be upfront – too much work, too costly, etc.

Though would it have really been that hard to simply say hey, as a thank you, if you racked up 1000+ points, you get Ā£10 off, 2000+ gets Ā£20, 3000+ gets Ā£30 – with a 60 day window to claim it by signing up to Huel+? Still not as cool as a gold Huel shaker, but it’d bridge it in an actually fair manner, generate excitement, start Huel+ off with a big customer base boost, and also simplify the transition reward while testing the new system by putting it through Huel+. Rather than combining the erasure of years of points with fairness/equal opportunity PR speak and ironically zero care about past loyalty, leaving a bad taste and stain on your biggest supporters.

Huel’s customer service is usually amazing – the best I’ve dealt with and the gold standard – so I’m surprised by this. You’ve made some great decisions the past couple years. This wasn’t one of them. Not the new scheme as that looks great, but the disregard of your most loyal customers. What’s nuts is how simple it would have been to acknowledge the inability to directly transfer points, and instead bridge it with a basic transitional gesture, while creating a great marketing opportunity out of it. All this did was butcher my interest.

I rate the new scheme Huel+. I rate the handling of it Huel-.

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Don’t take my word for it – here’s ChatGPT’s response:

I think I’m around halfway between the silver and gold rewards. I’ve emailed to see if I can have them now. I’ll post how I got on. Looks like Hunzas already got a result doing this.

(oh and your own word is worth 100000 times ChatGPTs)

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Interested to know how you get on. All I received from customer service was the identical phrasing on this thread, feeling like a pre-made script snippet to give to anyone asking.

When I click on the link you included it leads me to Huel+ | Earn Rewards Every Time You Fuel Up | Huel US (I’m from Germany) and that page says ā€œpage not foundā€ (Seite nicht gefunden). And on the main page I can’t find anything about Huel+.

Am I missing something?

Yes indeed. It worked for me. But as is evident on the forum, I am a total charmer and also ask nicely.

Also I think the person who was told the history has been erased was misinformed as that was definitely not the case yesterday when I asked for further info on my Huel order history.

I haven’t heard back as yet, probably inundated with queries :grinning_face_with_smiling_eyes:

Edit: 4,390, a fair way to go yet >.<

Yeah my tone is definitely ā€˜hi guys if you have some spare tat I’d love it’ and not ’you robbing bastards why have you betrayed us?’

Golden rule: if you get shirty you don’t get a shirt.

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You can have my second Huel Gold shaker if ya want. I’m sure it’s lying around here somewhere… Jokes aside, I do kinda agree with you on this one. Slightly unfair on us OG’s.

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