I think Huel is probably the best complete food on the market so far. But recently I’ve become sceptical of the whole concept.
Eating a healthy balanced diet is difficult. But there don’t seem that many benefits over a semi-healthy diet and a cheap multivitamin and mineral supplement (MVM). With the exceptions of calcium, magnesium, phosphorous, chloride, sodium and potassium, which I can also supplement a bit as needed to be sure, a MVM can provide me with 100% of all my micro-nutrients.[1] Additionally, I don’t think it’s that hard to get enough omega-3 and 6 fatty acids or protein. So a fairly healthy diet enriched with a MVM+ doesn’t seem a bad option.
Huel is ethical, healthy, modestly priced, very convenient but has downsides. Shakes make me miss chewing. Flavours can only be sweet and become sickly after a while. Okay, yes, I have heard about savoury Huel, but I doubt it’s convenient, easy, readily available or tasty. Huel becomes samey after a while. 100% Huel diets could conceivably miss a yet-unknown nutrient. Huel also has more than the upper tolerable intake of manganese if you eat 2,400kcal a day.
If a fairly healthy diet and a MVM+ is almost as healthy, almost as cheap, almost as convenient but far more exciting why should I use Huel? Few will be motivated to majorly change their lifestyle for ethical reasons. Huel isn’t as easy as spending 50p extra on free-range eggs.
At the moment the complete food market seems to be mainly nerds, particularly the programmer kinds into futurology. I’ve heard of some uptake by dieters, bodybuilders and lifestyle bloggers, the latter jumping on anything that’s novel or aspirational. But until complete foods are cheaper and tastier than regular junk food, I don’t see it going mainstream.
Is there really much point to current complete foods?
[1] http://lpi.oregonstate.edu/mic/multivitamin-mineral-supplements