Would Huel consider equity crowdfunding?

Hello, fellow Hueligan here! Long time lurker, first time poster.

I was just wondering if Huel would ever consider equity crowdfunding? @Tobias_Huel @Cam_Huel @Tim_Huel :pray:

Crowdfunding can have great marketing benefits, but also raises funds for the company’s growth. Some great brands have done it like Simple Feast, Brewdog, Allplants, THIS, etc. For those that don’t know, equity crowdfunding is where private companies offer up a stake (equity) in the company to their customers/the public. Yes, I’m a crowdunding nut in case you couldn’t tell! :crazy_face:

But yeah, Huel has been a game-changer for me; I’ve been trying forever to adopt a tasty, low-calorie, plant-based, nutritionally complete diet that’s high in protein (I train alot so this is a must for me) - and Huel was honestly the answer to my prayers. Huel black and the ready-to-drink categories have been a godsend especially. Anyway, I would be first in line to invest in Huel, would anyone else be interested?

Please do mention in the comments if anyone else would consider investing in Huel! The more of us that are interested, the more likely Huel would be to do it :slight_smile:

The idea has been discussed by the Huel team more than once over the years but it hasn’t materialised into anything.

Huel did raise £20 million pounds 3 years ago through private investment so I doubt they need crowdfunding at the moment.

you can read the aged thread here that includes several replies from the Huel team.


thank you for this! It seems @Julian (huel founder) and @JamesM_Huel (Huel CEO) expressed interest several times over the years, but the time’s never been right, or something got in the way. :pensive:

I hope this is something we can make happen this time round though! :pray:

Phil beat me to it, I was going to send this very thread!


It was a great read, thank you! I love that the interest has been there from management for some time. I must be honest though, it’s still unclear to me- will huel crowdfund at some point? Would you say yes, no or maybe?

I can not express how much i’d love this, so please make it happen :pray: :sob: :crossed_fingers:

In the near future, it’s probably a no while we’re still a private company. As mentioned in the other thread too, we’re very product and experience-oriented and so are still prioritising focussing on those elements to provide the be the best in every field for our Hueligans!

@Huel I want to express my genuine appreciation for the remarkable products and the positive impact Huel has had on people’s lives, including my own. The dedication of your team in creating innovative and nourishing solutions is truly commendable.

I am writing to share a thought that has been on the minds of many Huel enthusiasts, including myself. As a passionate member of the Huel community, I have noticed that Huel has been extending opportunities for fundraising primarily to angel investors and venture capitalists. While I understand the strategic importance of such partnerships, I also believe that the true strength and foundation of Huel’s growth lie within the community that supports and champions your products every day.

Huel’s success is deeply intertwined with the loyalty and enthusiasm of its consumers. It’s the regular individuals who have been spreading the word, sharing their success stories, and contributing to the brand’s organic growth. As the backbone of Huel’s success, I believe that these everyday supporters should have the chance to be a part of its continued growth journey through crowdfunding initiatives.

By opening up a crowdfunding opportunity to the wider community, Huel has the chance to not only raise capital but also foster a stronger sense of community engagement and ownership. It sends a powerful message that Huel values the partnership and support of all its stakeholders, regardless of their financial status.

I humbly request that you consider initiating a crowdfunding campaign that would allow common people like me to invest in the future of Huel. This gesture would not only demonstrate your commitment to inclusivity and community involvement but also enable Huel’s enthusiasts to have a direct stake in the brand’s growth.

I believe that CEO James’ leadership is instrumental in guiding Huel’s path forward, and I am optimistic that he would understand the significance of this request. Allowing community members to participate in a crowdfunding campaign this year would be a monumental step towards ensuring that the benefits of Huel’s growth are shared more broadly among its most dedicated supporters.

Thank you for taking the time to read my thoughts. I am sincerely hopeful that Huel will embrace this opportunity to strengthen its bond with the community and create a future that is more inclusive and collaborative.

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