Fair Trade is an interesting one and having not researched the effectiveness of its implementation it would be hard to make a judgement. At Huel we consider ethics and transparency (for the customer) the most important aspects when we make decisions. The welfare of all our suppliers and employees is so important to us. We do know the locations of where the ingredients are farmed but I couldn’t comment on whether it is fairly traded, simply because we haven’t been there. It would be very difficult to assess this without a legitimate certification or meeting the farmers directly, which isn’t feasible at the moment.
Becoming Fair Trade would undoubtedly make Huel more expensive, like becoming gluten free, certified by Informed Sport or Organic all these things are great, but our mission is to create universally affordable food so we have to weigh up these pros and cons.
For now we will focus on dealing with reputable suppliers and when we expand further start looking into other certifications.