`But when I talk to Joanna Blythman, an investigative food writer who has written five books on the food industry, she scoffs at the idea that the ingredients are “natural”.
“There is almost nothing in there in its natural form. These are very, very technologically altered hi-tech ingredients. They’re the opposite of what whole, natural foods are. If I read that list of ingredients on a product on a supermarket shelf, I would have a major problem.
It’s super good. I kind of even like the taste. It’s very oaty. It’s like having porridge or similar
“Look at the eighth item on the ingredient list. It’s called a ‘vanilla flavour system’. I mean, seriously, what is that? It’s not vanilla extract or vanilla pods or vanilla grains or even vanilla essence. You are talking about the very rarified regions of food processing and industrial food chemistry where basic ingredients are being mucked around with and transformed. There are these very intense chemical sweeteners in there. There’s sucralose; that’s something like 200 times sweeter than sugar. There’s maltodextrin – that’s another sweetener. And xylitol – that’s another one. It’s all just rubbish. And then there’s ‘pea protein’, which sounds good, doesn’t it, but what the hell is it? You’re treating peas with a number of complex, chemical reactions to extract some sort of beige powder.`
What does Huel (the company) have to say in response? The words above go for the neck here stating there is nothing organic or whole food about Huel.