I use Huel for convenience plus I know it saves food waste and I suspect that by combining all the ingredients on site you probably reduce materials waste as well. I.e. Mainly I see ((Rather -saw) you as an ethical brand.
So I was really happy using your products and promoting them - until you released your Ready To Drink range, which makes you look just like every other retailer. All those plastic bottles Why bother??
So basically I can no longer promote you and feel ok about it. Which is a shame as I also run an environmental podcast and I wanted to discuss you on it.
There is going to be a big shift in customers wanting retailers to be better than this. And I can assure you that green customers are the most loyal you can find.
So I’d ask you to consider some workarounds
- Stop selling them.
- Keep selling them and markup the price by 20p a bottle and give all excess profit to the Ellen MacArthur Foundation. Plus make a disclaimer as to why you are doing this on the website.
Positioning yourself as an environmental brand as well as a convenience brand may help.
If you do - you’ll have a loyal buyer and someone who will really promote you.
If you don’t then I’ll shift to another similar brand who does.
I very much hope to hear back from you.