Aye, it’s clear it’s a while out yet but I’m hyped that it’s actually being worked on and you can’t get more official than @Julian talking about it in Wired.
How about Julian & James talking about it on a live breaking BBC News bulletin which interrupts the next Royal Wedding whilst DJTrump tweets that Huel is fake news? I think that would be a tad more official, don’t you?
Wired. Really. Not that I feel slighted they didn’t tell us first [wipes tear away].
This is pretty fantastic news. I’ve recently been buying Saturo which is an RTD nutritionally complete solution. It’s quite pricey though, so hopefully Huel can sell their RTDs at a reasonable price.
Retail distribution would be excellent! I’ve loved being able to pick up Soylent Cafe in California at 7-Eleven.
Any new Huel product is fine by me, I just hope the pricing for the RTD version isn’t too far beyond what the equivalent cost would be for mixing it yourself with powder. Obviously expecting it will command a premium for the convenience and packaging.
I thought this about the bars when they came out, cool idea but too expensive… and now I can’t help but buy them because they’re just so damn convenient it’s worth the little bit extra cost
Yes…it sort of goes against the original ethos and pictures of small stack of packs being a lifetime of waste… But this probably makes commercial sense… Premade is more convenient than make yourself. In US premade is popular… Not sure how well Saturo does.
I am hypocritical cos I will probably buy bottles of premade for those occasions when I am travelling and it will make more convenient. I have tried Saturo and didn’t really enjoy it. I’d prefer single serve sachets like huel used to make.
Compared to powdered Huel then yeah, you’ve got a point - but compared to regular meals it still meets the less waste/better nutrition/lower cost aims of Complete Foods (in my opinion at least).
If you look at the states, Soylent 2.0 far outsells their powdered version and has since launch. It’s in traditional retail too, which the powder isn’t.
Powdered meals will always be highly niche, RTD can and will be the product type that mainstreams the category.
@Tim_Huel; the Wired article says you’re looking for the right manufacturer and I’m sure you can’t say lots, but can you give us any idea of when we can expect the new products to go on sale?
I’ve switched from RTD bottles (Saturo, Vitaline) to Huel powder because i thought that having someone mail me bottles of (mainly) water from another country was a nonsense, and because my trash can at work was filling too fast with empty bottles.
Great to hear you’re all excited, slightly sceptical and/or intrigued! We’re so excited this side, but there’s still lots of work to do.
We don’t have a launch date to share with you. There are a lot of moving parts with this one and any one could hinder launch date. It’s a big project that needs to be done well so that the launch is seamless and without any complications. Sorry for not being more help there.