German Prices vs EU Prices

Hi, how come EU prices are significantly more expensive than Germany on its own? Even neighbouring countries such as NL.

Not only is RTD significantly cheaper, it also already includes an extra 0.25 for plastic deposit.

And finally, a question, why are Huel RTD Black not available in EU except Germany?

A few things to unpack here.

I don’t have all the answers to hand, so I’m going to try and get some concrete answers for you.

I’ll be back before ya know it :heart:

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Hey

so, Good question! We lowered the RTD price in Germany to match retail prices there, which are unusually competitive. In other EU countries, delivery and operational costs are a bit higher, so that is why the prices differ.

And yes, the German RTD price already includes the €0.25 deposit, so the base price there is even lower.

In terms of your other question about expanding the range. Black Edition Ready-to-drink hasn’t launched in the wider EU yet. We’re definitely looking into introducing this product in the future so who knows what we could see in the future!