I’m a relatively new user (a few months of twice daily powder use) but have been tracking the website/FB/forum for 6 months.
It seems that although Huel was initially targeted at long term health conscious users, each new iteration changes the taste and viscosity in such a way as to lose longer term users.
It might just be me, but to my mind this undermines the integrity of the Huel brand in that it’s become more important to widen the base than to support the regular users.
In the space of six months I have gone from the mindset of ‘Yes! Huel is a permanent addition to my daily meal structure’ to ‘Oh well, it was fab while it lasted but now I’ll shop around for something that mixes and will meet some of my requirements’.
It’s hard to let go of something which brought me so much satisfaction, but brand loyalty only goes so far!
I’ll keep following the forum in case a previous version makes an unexpected comeback, but other than that; I’m out!
NB Huel is a business; I do understand that they have to follow the money!
NB2 Anyone else slightly worried by the number of diarrhoea posts from using Huel??