… it’s a great idea but tastes bad.
So a bit of background: I’m a Huel v2.3 customer, I started with that and really liked it. I was eating 50% original diluted with 50% unsweetened (as I can’t stand sucralose). I haven’t tried v3.0 as it still has sucralose and I heard bad things about the new formula. What worried me most (next to sucralose) was that it is supposed to be smoother, and I really liked the texture of 2.3. Then came Huel Black without sucralose. I don’t need the higher protein content but would have accepted it, but it doesn’t contain oats anymore. I like the taste (and idea) of oats and would not want tapioca instead of it. So I never considered Black.
And now I got an ad on Instagram I think, for Supersonic Food. They are another polish company, but now they also deliver to Germany. It looks like almost everything I was looking for:
Vegan protein (without soy, 38g), oats, they are sweetened with coconut sugar, xylitol and stevia. They contain nothing that would worry me.
So yeah, the idea is great but the end result not so much. I ordered vanilla and peanut butter. They include oil in separate sachets, that is a hassle to add and also a bit disgusting. The texture is ok, but it tastes bad. Vanilla doesn’t taste like vanilla and it tastes cheap. Peanut butter doesn’t taste like peanut butter, I can’t tell you what it tastes like, but it’s not as bad as vanilla at least.
What I wanted to say with all this, is that for me to buy Huel (powder) again (I like Hot & Savoury and just ordered my first bars), you need to innovate (change the recipe). What I’d like to see is a white or black recipe similar to the current one, still with oats, but without sucralose. And ideally to see some innovation as well, please add algae oil. If you don’t overdo it, it probably won’t taste like fish.