Absolutely love to hear that you’re using Huel for the environmental impact (or lack of). It’s a massive driver for us and we are regularly sending out content around this conversation - whether it’s sharing great articles in the press or doing our own pieces, like Dan’s linked to.
In terms of adverts, that’s a bit different (if you mean for paid adverts like Facebook ads, google ads etc). We do a survey each year asking our Hueligans various questions, one of which is ‘Why do you use Huel’ and people select a few options. It’s interesting because, although it’s such a massive driver for us, for the wider Hueligans actually it ranks quite low in reasons for using Huel (nutritionally complete and convenience usually the top ones). What this means is that if we put out adverts around this topic it’s going to not work as well as if we talk about nutrition, convenience, cost effectiveness (although a call out to being better for the environment is often included too).
My take on this is that, in general, the low environmental impact of Huel is something that might convince someone on the fence, but isn’t the main reason.
In addition to the 50,000,000 meal article we’re working hard to assess our carbon footprint. It’s a long project, we have many products and lots of ingredients. So bear with us.
What else do you want to see us doing in this space?