I feel like if we hadn’t released an RTD then it would have been marketing spin. Plastic reduction is important but not as important as the overall slowing of climate change, is the nation’s focus on plastic reduction it in detriment to the other factors of sustainability? Maybe.
Releasing RTD is absolutely about putting Huel in front of a new group of people, but Huel Powder will always be the best (nutritionally and environmentally), but it’s a stepping stone for others. Although there is a negative element to using plastic, there’s also a huge positive here about bringing more people on our journey to get more people eating less meat. If we can take two steps forwards but one step back, we are still going in the right direction.
I can’t describe how considered this decision was, choosing to use plastic was not about profit but about function.