I think the name is ok.
The product though is honestly really bad. Anything using maltodextrin as a main ingredient is terrible, at least in such a product as JJ.
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Yeah maltodextrin is crap (itās one of the reasons I refuse to buy the official Soylent), I was just saying, soy+hemp is the way to go.
I think oat+pea protein is better in terms of quantity of amino acids though. And less issues with common allergies probably, at least combined with gluten-free oats
Allergens might be a valid point, at least for those with soy allergy, but 70% soy protein and 30% hemp protein, and you get a PDCAAS of 1.0 (100% complete protein). Of course oat+pea is basically the same thing (oat is like hemp, deficient in lysine but rich in methionine, and pea is like soy, rich in lysine and deficient in methionine), so itās pretty much the same protein combination, except that itās not as awesome because this protein combo is lacking the awesome hemp plant 
I mean hey, cannabis is a lot more sativa than avena sativa 
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Soy isolate alone has a PDCAAS of 1, no need for hemp.
This is true, but it depends on the SPI; soybeans are slightly deficient in methionine, but when soy protein is concentrated and isolated, SPI tends to get enough of meth+cyst. However, this isnāt always the case with every SPI, but yeah, typically SPI gets a PDCAAS of 1.0, and besides, PDCAAS is probably going to be superseded by DIAAS. And thereās always room for hemp 
And how does it sound to a Brit? I donāt get it.
Like a sex toy.