We’re gutted to hear this and hope you’ll reconsider, but we also appreciate that affordability is key. We still believe Huel is affordable, especially when compared to other convenient and nutritious options.
Of course meal prepping is more cost-effective, we don’t begin to suggest Huel is more cost effective than batch home-cooking (it can be, depending on what you’re comparing against, but we’re not here to replace this if you are someone with the time to do this for every meal). The convenience of Huel plays in here and still does, we hope that you will see this in time.
Appreciate you are frustrated, but Cam wasn’t citing McD because he thinks we are comparable products for nutrition, environment or consumers. Cam was citing them because they’re a massive brand who sells food and also has increased their costs, and more than we have. There are plenty of articles which show the same, it is really unfortunate, there is never a good time for a price increase and we are truly sorry and sympathetic to you all.
That’s not true, that number doesn’t include distribution costs, cost of getting the raw materials, people getting paid, marketing costs. It’s an easy narrative to create, “Huel just want more profit”, but we actually turn very little profit, and for a few years have made losses (all published in our reports). However, that narrative becomes more difficult to make when it’s been so widely reported that the cost of everything has increased, not just from inflation either.
Thanks for the post @Taliesin, great to see you back on the forum, even if it was this post which brought you back! Just for clarity, there was a price increase in December 2019 when we released v3.0. That was our first one.
No shrinkflation, pouches have always contained 7000kcal per pouch. You might be thinking of when we removed a decimal place and a new formula meant there was 40g less in a pouch. More here
Your comment about your vintage cheddar treat each night has made me smile, it’s the small things right?
We really appreciate this. We will always focus on nutrition and quality. It’s cool that your dietitian thinks the same.
Thanks @BigCat10, glad that you aren’t too hit by the price updates, but obviously everyone is different here. Definitely branch out of just ready-to-drink. You won’t be able to replicate the smoothness of RTD with powder but do check out the powder and blend it/chill it as it is smooth, but just not as smooth!
@m.rabbich Complete Protein wasn’t increased in price, we can’t see what is around the corner, but it won’t increase this time.
As has been pointed out here, prices of food, shipping, delivery, raw materials have increased massively, this is a global economic issue, not down to one issue. If Huel are going to be around for a long time we need to adapt, we hope you will continue on this journey with us because as J said, the best is yet to come. We’ve got some incredible products and flavours coming.