I’m Julian, the Founder of Huel. I’m writing to let you know, as a loyal and valued Hueligan, that we have made the difficult decision to increase the price of Huel Powder from 17th December with the launch of Powder v3.0.
We haven’t put the price up in four and a half years but the point has come where I need to ask you to pay slightly more for Huel as a result which I’m really sorry about.
The good news is that v3.0 is our seventh improvement since launch and our best ever Huel which I think you will love. We have improved the taste and texture, it has all natural flavours, more natural vitamin sources, plus added probiotics and kombucha.
As an example, the price of a 2 bag order on subscription in the UK will change from £40.50 to £45.
Why is it changing?
This is something I have thought long and hard about. Since I first launched Huel in 2015 we have grown a huge amount. It’s something we are very proud of and grateful for and we have always reinvested as much as we could in our product improvements and services to ultimately be able to give you, our lovely Hueligans, the absolute best, whether that’s reduced delivery times around the world, a better online experience and many more improvements.
The team have created this article to tell you everything you need to know about pricing, our new v3.0 Powder and its ingredients.
Thank you for being part of the wonderful global community of Hueligans. Together we are making an impact and making the world a better place. You are the lifeblood of our business, and we hope you continue to stay with us on this next exciting chapter.