Before Christmas we were super excited to release v3.0, where one of the changes was an inclusion of a natural source of the essential mineral iodine from kelp. However amongst you guys, our most passionate and long-term Hueligans, there was a lot of discussion on the merits of this. As a result of this feedback we thought long and hard and are now removing kelp from all versions of v3.0
Here is all the information about the removal of kelp from v3.0:
- We are steadily starting to roll out with kelp-free v3.0 from now - see information on when below
- Kelp was added in v3.0 Powder primarily as a source of natural iodine. We also needed a source of natural iodine in Japan. Kelp is a great solution for this
- After your feedback we are reverting back to potassium iodide, the version used in previous versions of Huel
- Black Edition, RTD, Bars and Granola all do not contain kelp
The reason for this change is the feedback we have received from our community here on the forum. There has been concern around the addition of kelp adding an allergen risk to Huel, and although we have tested our kelp and each test has come back so small that the testing equipment can’t measure it, we added a “may contain” message to be extra safe. Going forward, we have decided to remove kelp from the ingredients altogether and v3.0 will move from:
May contain: Crustaceans, Fish, Molluscs (from Kelp) and Mustard.
May contain: Mustard.
When you will receive kelp-free Huel v3.0
This will be a steady roll out, we won’t know the exact date when we are going to switch to kelp-free Huel. The reason for this is to prevent wastage of Huel, so once we run down stock of one Huel version/flavour with kelp in, we will then switch to the corresponding kelp-free version. So the roll out will be gradual.
Important note: the website won’t be updated until later, because we cannot risk sending a product with allergen risk to someone that wasn’t made aware before they bought the product. The pouches you receive are the source of truth, if it says it contains kelp it contains kelp. It could be around 1-2 months until all varieties and flavours of Huel v3.0 are kelp-free.
Changes to pouch size
Included in the change away from kelp is that the pouches will contain 17 x 400kcal servings (6800kcal total). Until this point, v3.0 pouches were labelled as containing 17 x 400kcal servings but were actually being overfilled to 7000kcal. That powder was actually addition so we are now filling to 6800kcal. @JamesCollier has posted more about this topic here:
and why we have 17 servings per pouch here:
I hope this is all clear, thank you as ever for being such a valuable and impactful community. You feedback was critical to this change to removing kelp from v3.0.