Minimum Purchase

[Terrobility]

@Tim_Huel

Could we offer mix and match i.e. 1 bag of powder and 1 box of bars? Yes but don’t have the technical setup to enable this right now.

You could add some sort of weighting system to allow it. I’ll quote my suggestion from another post:

@Terrobility

Now for the solution: Introduce a flexible minimum order system using units. For example, an order would require 2 units minimum. This would be for the product (type), NOT the variant (flavour). They could have a medium-sized product (e.g. powders, bars) be 1 unit. Bigger items like RTDs could be 2 units. Smaller items like flavour boost pouches could be 0.25 units. Ordering below the 2 unit minimum could either charge the customer a fee (like £5) or be disallowed entirely.

The advantage of this unit system is that size is factored in . People would have to order enough to make it worthwhile for delivery, from an emissions/packaging standpoint .

I see those changes being made in the subscription area and the new samples being added. There’s good work being put in! I see some potential for mix and matching to make its way in. Ultimately it’s your choice whether it gets pushed for. Maybe you’d need a custom extension? Or to re-do your cart/product pages a bit? It’s certainly a challenge but not an impossible one.

@Tim_Huel

We have upsell to try single products on both normal site and in the account area.

The White+Black pouches are good upsells, but the single products are poor upsells. You can’t just buy them outright - they require something else already in the cart. The ideal option would be to have a taster box (one for Bars, another for RTDs) as individual products, rather than selling single products as upsells.

@Tim_Huel

You can return unopened bags and boxes of bars and opened boxes of RTD if it’s your first order of them.

Realistically, many people would end up binning it and cutting their losses. We all know it’s a hassle to return products.

@Tim_Huel

We’ve always offered a two pouch minimum, so changing that now when we aren’t profitable would likely be an own goal.

With the weighting system, it would allow at least 2 units of any product, whether that’s pouches, bars, etc. That means you won’t ever send out a single pouch and get to retain your 2 unit minimum.

Here’s my take on the profitability: If you offer customers more variety, it makes them more likely to convert. You’d see gains all across the board. It keeps the entry barrier high (which you want) while providing customers with more potential products to choose from (which we want). Hopefully, I don’t come across rude - I’m only trying to challenge you! I have nothing but admiration for the Huel team.