I think the stance on samples needs to be rethought now that Huel have a large range of products and flavours.
When I first ordered a year ago, the choice was original powder, unflavoured powder, new vanilla powder, or berry powder, and flavour boosts, that was it.
It did take a few attempts to find a flavour combo that I liked. So I could then see the value of having two or more full bags to play with. Plus some of the flavours really grow on you - and it’s only after 4 or 5 shakes that you really start to like it. But there’s also some flavours that are instantly winners and some flavours that no matter what you do, you can’t make palatable.
Which ones are which, are different for everyone.
Now there are EIGHT flavours of powder to choose from, plus the RTDs, you could do a starter / sample pack that included:
-200g each (ie 2 small meals) of Coffee, Banana, MintChoc, Chocolate, Berry.
-400g each of original, vanilla, and UU, and a box of flavour boost samples.
-one of each flavour RTD
-one of each flavour bar
-Shaker and T-shirt
Within that selection I’m positive people would have enough to find a flavour or combination that they liked, while getting to try the entire range.
I know samples were tried and tested and proven to not work… but that was a long time ago… before RTD… before all these new premix flavours. I think team Huel needs to reconsider this now. The product range is completely different, and samples would now serve a different purpose: rather than only being one 100g serving to try (and probably not like, because most people don’t like their first ever Huel!), they would be two meals of every flavour: a total of 25 meals (including the 3 RTDs), so plenty opportunity for people to persevere and find what they like.
I’d bet it would have a higher success rate than the current system, because in my experience the flavours really divide people! And with eight to choose from it would be easy to select two that you hate, and never return… (nearly happened to me, luckily my first order was 3 bags and I loved one of them even though i hated the other 2).
I’d say, most people like at least half the flavours on offer. If they had the chance to try them all, I can’t see anyone not finding at least one or two that they love.
Samples have been ruled out in the past for good reason, but the product range has changed so significantly in the last 12 months, this idea really does need revisiting - I believe it would have a different outcome now, if sold as a starter sample box as suggested above, and not single samples.