Just seen this pop up on MyProtein. Considering these guys often discount 30-50% this could work out alot cheaper than Huel.
Just throwing this out there, interested in people’s opinions.
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Cheaper doesn’t mean better 
Oat Flour and pea protein isolate makes me happy but it looks like they’re using maltodextrin as the carrier for a few of the vitamins. From my understanding of the ingredients it looks like they’re aiming for something slightly better than joylent, but not quite as good as huel.
Surprised it’s taken them this long to be honest, bulk powders will be next no doubt and if nothing else it just shows that 'lents are going mainstream - and maybe gym rats will stop being so anti 'lent.
I suspect this is a good sign for Huel. Often when things hit the broader consumer market, it somewhat validates the concept and brings it into the mainstream, dragging the smaller startup companies with it.
I’m also surprised it’s taken them this long.
But so does Huel.
What makes you think it looks worse than Huel?
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That sugar content is WAYYY higher than Huel. I can’t figure out what is causing that from the ingredients list though.
It also contains sodium fluoride.
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I didn’t say cheaper is better - this is rarely the case.
The sugar content is still relitively low, and the maltodextrin is a non issue in my opinion. I do think sometimes people here put Huel on a pedastal.
I was all for Huel when I posted this last night, however I’d be tempted to try this now. Seems the ingredients are largely the same, and whilst not maybe quite as good as Huel, at half the price with the right discount code, I may give it a shot.
Mind you, I’ve 9 bags of Huel in my cupboard to get though first…
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Very interesting indeed !
Good to see some healthy competition, will help to drive prices down
Whole fuel is substantially cheaper. Huel sells 13.42kg for £165, Whole fuel sells 15kg for £100, so more product and huge saving
The ingredients are the same as huel too pretty much,seems like they have just copied it tbh, the vitamin and minerals are actually better as you only need 400grams to achieve all totals where as with huel you need 500 grams
The sugar is the main downfall though as it looks to have lots more than huel does, although it still falls under the maximum daily limit so its not the biggest problem in the world
I have bought a lot of huels sale of Christmas pudding flavour at £99, whole fuel works out even cheaper than that and i doubt there will be pudding flavour left at £99 once i get through this so i definitely will be trying out myproteins stuff
The main differences I can see are:
- Sugar content: Huel - 4.6g / Whole Fuel - 18.4g per 2000kcal day,
- Whole Fuel contains Fluoride
- Huel has more Vitamin D
- Huel includes ‘additional nutrition’ in the form of Choline, Lycopene, Lutein, Zeaxanthin, Omega 3, Omega 6, and MCTs.
Whole Fuel has slightly more fat content (though less saturated fat than Huel), slightly more protein and slightly more fibre.
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Whole fuel seems to have Omega 3 and 6 from flax powder which is 5% off the total recipe.
With free shipping over 50 € it is really tempting; with the discount code I can get 5 kg of Whole Fuel, 1 kg of creatine and spend less than what I would have for two bags of Huel…
good points, Huel is still much better option but for the price whole fuel is also not that bad if you are on budget and want something better than potato chips 
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This is the sort of pedestal placing I’m talking about. The composition of the two isn’t that different to warrant a statement like this. Both are ridiculously better for you than crisps. If you’re on 100% Huel then I’d say getting the perfect product is essential - if however, you replace a meal per day or similar, then I’d argue these small differences make little difference.
Price is also another factor - whether the potential increased ‘healthiness’ can justify the extra spend. That’s something only you can decide.
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Thanks for sharing. It would be even more interesting if they offered an LCHF variant
From the page, it looks like Whole Fuel is intended to be an addition to a healthy diet, rather than as a nutritionally complete food replacement.
Certainly looks interesting. I wonder if it is going to have a large effect on the -lent market, both in terms of price and legitimacy of such a diet.
Its almost identical to huel
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Also ive just looked into the point that others and myself have raised earlier about the sugar, this is what the American heart association say
According to the American Heart Association (AHA), the maximum amount of added sugars you should eat in a day are (7): Men: 150 calories per day (37.5 grams or 9 teaspoons). Women: 100 calories per day (25 grams or 6 teaspoons).
At first i just skimmed over it and seen 25 gram daily maximum, when infact it is 37.5 grams for me, so whole fuel is way under the limit. I also missed a key word - ADDED sugars…37.5 grams of ADDED sugars is the daily maximum
Whole fuel doesnt contain any added sugars, so the sugar issue is a non issue now
To me atleast
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And describes itself as ‘A nutritionally rich meal replacement accommodating the perfect ratio of proteins, carbohydrates, fats, vitamins and minerals’ while being called Whole Fuel. So, yeah, I think it is intended to be a nutritionally complete food replacement and a direct competitor to Huel…
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The UK RI for ‘total sugars’ is 90g.
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Wow ha, sugar is most certainly a non issue then
Good stuff