i got £16 ($20) off my order because of the brandbassador - which is absolutely great. if the ideas keep coming i can see it being a success as long as brandbassador keep improving.
i find rewards points also a great way of business too.
spending a certain amount like £50 = 1 reward point (£1) to add as money off to the next order.
its really a very attractive way to do it, in my opinion.
coming at it from another angle i think rewards are a big thing in life. it makes you feel good about what you are doing.
you are never rewarded for doing something wrong, put it that way.
Huel already have a version of this - it’s the 10% you save by subscribing. Given the flexibility around subscriptions this is already really generous and it’s a far better model for a product like Huel which is only really effective when used for an extended period.
Please don’t. For example, in Boots I get 4 “reward points” for every £1 spent. And then each “reward point” translates to £0.01. This is needlessly convoluted, it’s essentially equivalent to a permanent 4% discount. Which in turn is equivalent to just reducing all prices by 4%. I’d much rather have the direct price reduction - it’s simple, clean, straightforward, uncomplicated. Just like using Huel should be! So yes, I hope Huel keeps a principled approach to keep their pricing model simple and avoids the temptation to go the “reward point” route.
