Our FY24 revenue hit £214M. Another year of growing! We now have a retail presence in over 25,000 stores worldwide (up from 11,250), meaning more Huel in even more locations! Our new facility in the UK is live. More control, better quality and built for the future. Adjusted EBITDA shot up by 86%. We’re proud to be part of Morgan Stanley’s 1GT fund – a partnership focused on removing 1 gigaton of CO₂ emissions by 2050. Loads of delicious new products including Black Edition Ready-to-drink, Daily Greens and Daily A-Z Vitamin Drink. Over 300 team members spread across the globe, and we continue to invest in our people and culture.
Of course we couldn’t do any of it without you, our amazing Hueligans.
Thank you for fuelling this journey - here’s to the next 9 years
Interesting to read in the financials that bricks and mortar sales coupled with increases in sales of convenience products to female and GLP-1 medication users were the big driving factors in the increased profitability. That definitely falls in line with a lot of market data, but was curious if you were also considering switching the RTD products to Tetra packs – which has the largest CAGR rate in supermarket RTD packaging form factors.
So Tetra pack is made up of layers of card, aluminium and plastic, which makes recycling this material difficult as there are not many facilities in the UK that can do it. This means it will either end up in landfill or contaminate recycling streams. We choose instead to use rPET which contains 51% recycled content and is easy for our customers to recycle!
so to basically sum it up, moving into Tetrapack may be seen as less sustainable as it is not widely recycled in the UK, most consumers would not be able to place it within their recycling bin at home as it is only recyclable through specific collections points
Well, tetrapak in the UK is sent to one main recycling facility, but almost all local councils have tetrapack recycling collection options like dedicated bins, kerbside collection or bring/drop bins. It’s true though that other countries may not have as much accessibility and you are still reliant on people actually recycling them. At least though, the cartons can be specified with sugar based polymers and caps so if they do end up in a landfill, it’s a little less disastrous than a petroleum based plastic container.
The other issue is that it appears in the UK that most councils have different colour schemes for which bin to put what in at your home – standardisation would clearly be too difficult but sites like recyclenow have useful tools where you can search a pack time and where you live and it will tell you which bin to use at home or locations of communal drop sites.
Our FY24 revenue hit £214M. Another year of growing!
but sites like