After so many new product launches in the last year I wonder what will come next.
The only category that has not been significantly extended yet is “accessories”.
As there are so many fans of the brand and the product here some “fan articles” might be a success, too. It seems that many see the brand as some sort of lifestyle or way of life, and some might also wish to express this.
For example with an extended clothing line that offers more choices than the current one.
This could also be combined with user contributions. You could start a design competition; this would be the first opportunity to let user take part in the creation process of a new product.
Amazon had a similar strategy. First they started with books, and now they offer almost everything. You don’t have to overdo it like they did. But you are a successfull company, and trying to introduce new product categories and allow for significant user participation could make you even more successfull than you are now.
Or what do you think?