Yesterday, after my swimming session, I was sat in my car drinking some Huel. I was thinking about just how easy Huel makes it to have healthy food whenever you need it. Surely, eventually this will be accepted as the norm. The baseline staple food. So, just as water is the default drink if you are thirsty and can’t think what to drink, products like Huel will become the default meal if you’re hungry but can’t decide what to eat. After all, it’s so easy. You just add water and shake it up.
New things do take a while to gain popularity. After the World Wide Web was invented in 1989, for several years it was only for nerds who didn’t have a life. Now it would be considered weird if someone never used the web. I mean, if you met someone now who was under the age of 40 and had never searched on Google, you would actually think there was something wrong with them, wouldn’t you?
I remember in 1997, there was a young guy on my college bus who was waving his fancy new mobile phone around. I thought he was a right prick. Now, all people seem to do with their free time is stare at their smartphones, even when they should actually be doing something else (like driving, for example). I’m actually in the minority in that I still don’t have a smartphone.
And take Facebook, for example. It’s not even existed for 13 years yet, and for many young people they probably wouldn’t be able to cope if it was suddenly taken away. Again, as with smartphones, I’m one of the weird minority who isn’t part of it. And I’ve tried. I’ve joined and left multiple times since about 2007, and it’s just not for me. But I know I’m unusual.
And so, at some point in the future, maybe 5 to 10 years, it might be considered weird not to have something like Huel for most of your meals. So, just as it would probably seem rather eccentric for me to send my friend John a hand written letter inviting him to a social event the following weekend, it would be considered weird for people to eat old fashioned solid food for most of their meals.
“What? You prepare your lunch from scratch every day? Why? What’s wrong with you?”