I’m finding it easier based near to London, I think visibility is greater there so people might have seen something in their fridge at work or their housemate bought some. That makes it easier and don’t worry we’re trying to increase visibility across the world too which will make your lives easier!
I always talk about Huel as convenience food and suggest that during the week, particularly at lunch, there are 4 things I think you want out of food:
1 - Easy/convenient/quick
2 - Cheap/cost effective
3 - Nutritious (?) - arguably that isn’t that important to many (but that is easy to counter)
4 - Tasty
Take a meal deal:
1 - yes kind of (pre-made but you do need to head to a shop etc which, depending on your location might not be easy)
2 - yes kind of (it’s still ~£3 but that is viewed as cheap by most)
3 - not even close (depending on your choices)
4 - how tasty is a sweaty BLT really
Now take something considered healthy - like Itsu
1 - same as meal deal
2 - no, £5+
3 - depends on your order but healthier than meal deal
4 - yes
Huel ticks all those 4 boxes. People would argue against taste, but we know here that we all have our favourite ways to make Huel.
The next argument would be socialising with friends, taste, texture, love, joy etc. We get it all the time on Facebook comments. The thing is that on Wednesday when you’re dashing between client meetings you aren’t sitting down to joyful meal with friends, you’re grabbing something cheap and rubbish and wolfing it down on the way to your next meeting.
Or you’re premaking your chicken, broccoli and brown rice the night before, which isn’t exactly the tastiest thing once you’ve blitzed it in the microwave for 3 mins, nor the most convenient. In fact, for me, Huel means I take more time in the evening cooking because I don’t need to worry about making anything for the next day. I can do more things that I want to do too.
Huel fills that gap with something that is highly nutritious, phenomenally simple to make and costs less than a couple of quid for a meal.
By this point I’ve generally cleared the room…