The Huel team’s attention to the details of both nutrition and sourcing are very commendable, and give you a clear differentiation from other major producers of meal replacements. So when’ll y’all start selling in North America? Because there’s some companies this side of the pond that could use a good competitive shake-up.
Looks great! Are all the ingredients listed though? Can’t see Zeaxanthin but it’s in the nutritional info.
Also, can I ask why you use Vitamin D2? I was always under the impression that is basically useless as it can’t be absorbed unless it’s D3. I don’t mind as I supplement with a D3 product separately but for people that don’t they may be unaware.
Lycopene and Lutein are listed on the ingredients. We’ve changed the way we’ve laid the ingredients list out so it doesn’t look so daunting. The micronutrient blend is now listed through the asterisk and lycopene and lutein are there. Zeaxthanin is not on the ingredients list (and wasn’t on v2.1 either) as it’s a bi-ingredient of the lutein. It is shown on the ‘additional’ nutriiton.
Biotin is still D-biotin as this is the only form permited for food fortification. The way we’ve listed it compies with labelling regulations.
The micronutrient amounts have changed, some are more. We’re constantly reviewing our data and this is more thorough. The iron accuracy has improved and assures us that Huel contains plenty - needed due to some anti-nutrient losses.
Ooh one thing I noticed and am curious about. The iron content has gone up from (I believe) 40.9mg/day in v2.1 to 69.4mg/day in v2.2. Whilst that’s above the 45mg upper limit, it’s all non-haem and phytic acid will mean dangerous amounts aren’t absorbed, but my question is this: the ingredients list doesn’t show any form of iron being added in the list of micronutrients, and the carbohydrate content hasn’t gone up dramatically so this extra iron isn’t coming from an increase in oats - where is this increase in iron (~70% increase) coming from?
Good question @IcyElemental . As we’ve grown, we’ve been doing more investigations which means we have and increasingly amount of data and the new figure is more refelctive of what’s actually in Huel.
@Stole_My_Sweetroll - in respect of Huel, some iron will not be absorbed due to the phytic acid from the oats, so it’s important that we do have a good amount. The upper limit of iron is set for people who consume animal sources (haem) iron so it’s a poor figure. In my opinion there should be an upper limit for meat eaters and a different one for vegans.
70mg a day (and more for in a 2,400kcal diet) seems likely excessive to me. I would imagine the upper limit doesn’t assume absence of phytic acid or that the iron is haem. On an issue as important as this, I’d want detailed evidence that Huel is safe, not hand-waving about phytic acid and the fact it’s non-haem.
The inhibition of Fe absorption was strongly related to the amount of phytate added; 2 mg inhibited absorption by 18%, (p less than 0.001), 25 mg by 64% (p less than 0.001), and 250 mg by 82% (p less than 0.001). The addition of ascorbic acid significantly counteracted the inhibition…
It’s imperative that Huel contains sufficient non-haem iron due to the anti-nutrient effects. Huel is high in vitamin C on purpose for a number of reasons, one of which is it’s postive effects on non-haem iron absorption.
Oats have loads of nutritional benefits and their positives massively outweigh the potential negatives of the phytates which, as you’ve pointed out, we have a high iron intake to compensate for.