Vitamin A IU measurements

What is the level of Vitamin A in Huel in terms of IU?

As far as I can see on the description of the product, Vitamin A is listed as coming from retinyl palmitate, and the conversion for retinyl palmitate to IU is 1mg = 1818.18 IU (source:

That would put the levels of Vitamin A per 100g Huel to 0.16 (160µg equivalent in mg) * 1818.18 = 290.90 IU. Is this correct? @JamesCollier

“Vitamin A 1 IU is the biological equivalent of 0.3 micrograms (mcg) retinol, or of 0.6 micrograms beta-carotene” -

Assuming all vitamin A in Huel is retinol (which is the level of declared vitamin A when retinyl palmitate is used), the 160mcg per 100g can be converted to IU by dividing by 0.3. This gives a total of 533.3333 IU per meal, or 2666.666667 IU per day.

If I am incorrect and retinyl palmitate is being declared instead of retinol, you are correct.

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Hi guys - if I am understanding your query right…

The form of vitamin A currently used in Huel v2.1 is retinyl palmitate. This provides vitamin A at the level of 0.16mg per 100g Huel which = 533.3IU

Does that answer your query?

Thank you, that solves the question indeed.