An Exciting Update to the EU/DE Bar Selection Box!

Huel updates
1

Hey everyone,

Current subscribers will be notified soon, but we wanted to share some exciting changes to our bar selection box with you first!

We know you love variety and the chance to try more flavours, so we’re updating our selection box to include all five bar flavours by adding in Chocolate Chip Cookie Dough, giving you even more choice.

What’s Changing?

We’re increasing the selection box from 12 bars to 15 bars, now including all five flavours in the range.

Current Box (12 bars):

  • 3x Chocolate Caramel
  • 3x Peanut Caramel
  • 3x Chocolate Fudge Brownie
  • 3x Dark Chocolate & Raspberry

New Box (15 bars):

  • 3x Chocolate Caramel
  • 3x Peanut Caramel
  • 3x Chocolate Fudge Brownie
  • 3x Dark Chocolate & Raspberry
  • 3x Chocolate Chip Cookie Dough (NEW)

Alongside this, the bar size will be increased from 51g to 55g, meaning you get more with every bite!

When Is This Happening?

The new selection box launches today in EU! We’ll automatically update your subscription from Thursday onwards to 15-bar Complete Nutrition Bar Selection Box.

The price will change from €32,60 to €40,80 to reflect the larger pack size. The good news? The price per bar stays the same at €2,72.

If you’d prefer not to receive the updated box, you can log into your account at any time to adjust your subscription.

We will see these updates begin to come through around a little later this year. The rough times are

EU - All by the end of this month (May)

UK - End of June

As mentioned, all subscribers will be, or already have been, informed of this change.

We’re super excited for this and what the future holds for this range! :raising_hands:

1 Like
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What’s the reasoning behind increasing the bar size by 4 grams?

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This isn’t how bites work Mark.

2 Likes
4

One of the biggest things we kept hearing was: “Can you make the bar bigger?” So we did!

We’ve made a few small changes, which mean it now has 2g more protein per bar and is bigger all round. The calories have gone up just a touch, but it’s a tiny change for a bar that’s now more filling, more enjoyable, and still just as easy to grab on the go.

4 Likes
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Ah gotcha. Unless I missed something, it didn’t actually mention anything about any reformulation to the bars ingredients; is that what you are saying?

So, it’s a bit bigger but still not quite a 200 calories bar. I think people wanting bigger bars are those who are looking for a 400 calorie bar rather than a 200 but heck you obviously get far more consumer info than me. I’m happy with something around 200 calories.

Also when will these new versions be in the supermarkets? Although I buy Huel powder, greens and meal pouches/pots direct, I generally buy the bars and RTD on the go from one of my local shops.

2 Likes
6

Are you sure this has launched in the EU?

That’s still got the 12 Box…

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well, they did say the rough timing would be the end of the month :slight_smile: