Big news for you all, we’re making
some a lot of incredible changes to our Bars from November 27th. I’ll do my best to be succinct as possible but hit us up with questions below. You can find a more detailed article for your region here.
Bar subscribers will receive an email later today too.
There’s no need to make changes to your subscription as it will change automatically, but if you want to, please ensure you make relevant changes to your subscriptions before the changes come in on November 27th.
This is the most important bit.
As a result of the amazing changes, there are some pricing changes - calorie for calorie the Bars are slightly increasing in price. Below is a table with an example from the UK for a 2 box subscription.
|Bar v3.1 NEW||Bar v3.0|
|Number of bars in a box||15||16|
|Price per bar (based on subscription for 2 boxes)||£1.30||£1.48|
|Price for 2 boxes (on subscription)||£39.00||£47.25|
|Price per 100kcal (based on subscription for 2 boxes)||£0.65||£0.59|
Now for some more detail on the incredible taste changes to the Bars too. As well as some other changes:
- Improved Texture - it’s a massive step change, super soft and chewy texture
- New flavours - Chocolate, Chocolate & Orange, Coffee Caramel (more on this later) and brand new Salted Caramel!
- Chocolate Chips - delicious vegan chocolate chips instead of cacao nibs
- Increased shelf life - from 5 months to 8 months
- Reduced Bar size - from 250kcal down to 200kcal. So one Bar is half the size of an RTD, which makes more sense when we talk about a snack vs a meal.
- Reduced box size - 15 Bars per box, not 16
Further info for subscribers
We have changed the minimum purchase to two boxes. As an example, the total price for two boxes is £39 on subscription in the UK. The reason is that a large proportion of the price of a box of bars is the delivery cost, however, it costs only a little more to deliver to two boxes. Therefore we can charge a lower amount per box if you buy two boxes or more at a time, because the delivery cost is spread over 30 bars instead of 15.
Further info to Coffee Bar fans
Coffee Bar has changed to Coffee Caramel. It’s a serious upgrade in taste and we think it’s better than ever. The new Coffee Caramel bars now only contain a small amount of caffeine per bar. This is because there is no longer any coffee powder in the bar. The coffee flavour now comes from a natural coffee flavouring.
Lots of information there but I hope we’ve been as clear as possible where your Bars are changing.
Any questions, just let us know below.