My experience with v2.3 left me with the strange taste of authoritarianism…
I would have appreciated a warning about the new Huel formula that I ordered. I was unaware the taste would be so completely different from the previous version. The annoying thing is that I believe I will eventually get used to this version and forget what the old version tasted like…
I hope that you understand the power that you have over people who are seriously considering this as a food replacement. I was offered no choice, or opinion on the matter. I could, as you may suggest, continue to order v2.2… but this leaves me choosing a product which is not “improved”, thus my choice is of an inferior product. I hope that consideration is carefully taken when adjusting the flavour of Huel recipes. You have a massive responsibility in accepting the power that you have on people’s tastebuds and only through transparency and involvement of the public in the changes you make, can accountability and democracy be achieved. I feel it very undemocratic to have this new flavour thrust upon myself.
I understand the need to continually develop and improve the Huel formula, however I ask that taste, as subjective as it is, be altered as little as possible. People will get used to flavours, people may even prefer new flavours! However the process of adjusting to a new flavour can be a difficult one, especially if this is a choice you have not made. I chose to adjust myself to the flavour of Huel v2.2 vanilla - this was the first Huel I chose. It was a difficult one, but now, ultimately I enjoy the taste. Huel v2.3 however is not one I chose.
Imagine one day you woke up and bananas tasted different! this would be strange and unusual however, after a week or two of eating bananas, you would accept the new taste (and forget what old bananas tasted like, possibly). However that experience of adjustment, was not one you chose, if on the other hand you chose to eat a different variety of banana, that new experience is yours. Having choice removed is undemocratic, or more accurately in this case “having choice devalued by making the choice between an inferior product and a new and improved product”.
I understand that you believe you are offering freedom of choice by developing flavour sachets and that by continually improving your nutrition blend your are better meeting the needs of the human population. However I hope that in future you consider the impact these changes have on the people who are considering this as a viable food replacement and become as democratic as possible in your visions of the future. Your choices as a company affect the lives of your consumers in ways, at this point in time, i believe you are struggling to see.
I hope to be a continued supporter of the vission Huel has for the future.