We have lots of repeat customers but most people are new customers and what I said before stands. We want to make sure these new customers build Huel into a lifestyle, not just have one sample and hate it, but there is huge complexity around making different options available at checkout to repeat customers. How we have got around this is the Add-on pop up that appears when you head to your basket, where you can add single pouches of H&S, Black Edition and v3.0, as well as individual bottles of RTD and single Bars.
What we’re working on will help here.