I’m not particularly an avid festival goer, but I understand a lot of people are. Would having a Huel stall at a festival be a good way to reach new people?
I’m not talking about selling the packets and saying “When you’ve finished having your fun, go home and blend this with water.” I mean selling freshly blended cups of Huel to them. They could choose from all the flavours.
If there’s two things that people having fun in the sun absolutely always need, it’s water and food. Give them both in a tasty drink.
If you blended it with ice, on a hot day it would be a real winner.
If you sold it blended with fruit or as a smoothie to make it look like something more familiar, yes. You could also sell it as a pick-me-up after a severe hangover Especially when it’s served cooled on a hot day.
Years ago I remember being at a festival and buying a smoothie containing banana and raspberry. I can’t remember how much I paid for it, but I would probably have happily paid quite a lot to have the convenience of a nice cold drink like that.
One way it could work is to have some customers set up a stall. In exchange for the publicity, maybe Huel could give them the bags of Huel for free and let them keep the profit, but the stall holders would have to pay for the stall. You could supply banners with Huel.com on them. With most people having smartphones these days, many of them would probably visit the website right there.
Especially when it’s served cooled on a hot day.