Hey Mark!
Long-time Huel fan here; I’ve both ordered, and recommended Huel to others (from strangers to loved ones) countless times over the years.
I really appreciate the active communication in this thread—both in the detailed post, and all the replies to users (happy or not). For me at least, this definitely helps foster a greater feeling of trust, and hope that the company might listen to our feedback and brainstorm more ways to move forward.
Like a couple others above, I made an account specifically to voice my own feelings and concerns about these changes.
Less importantly: Agreed with others that Mac n Cheeze was an awesome flavor, and that I personally never had issues with distribution of ingredients. I could always shake the pouch as needed, and sometimes I’d even enjoy intentionally scooping a little more/less powder into a given meal.
More importantly: This change does seem like a significant increase in the amount of plastic packaging per order. I know I’m not alone as a Huel customer in caring about our collective environmental impact as consumers and producers.
While not recyclable, our pouches are lightweight and account for less than 3% of the product’s carbon footprint.
This framing feels misguided/misleading: as I understand it, carbon footprint was never the main concern with plastic packaging. It’s that plastic can remain in landfills (or the environment) for centuries or longer, and in that time, can degrade into microplastics that accumulate in soil and waterways and can harm both humans and our fellow animals.
Producing only vegan products is one of the things I love about Huel (and hopefully this never changes!) and I’m guessing is one of the reasons Huel has a lower carbon footprint than the vast majority of food producers out there. You’re doing amazing work on this front for sure.
However, reducing plastic waste is another major pillar of environmentally conscious production. Some customers (like me) will feel that this move is a step backward in Huel’s overall commitment to sustainability. And given that I often recommend Huel to others for ethical reasons (e.g. recommending it as a delicious, environmentally-friendly option for new vegans to learn how to get more nutrients in), this is a fairly significant concern.
I do order RTD sometimes which of course is no stranger to plastic either; but at least they’re recyclable and I can also order large bags of powder at the same time. I probably wouldn’t order Huel if only RTD were available.
All that said, I am really so grateful for all the company has done for myself and others over the years, and again I appreciate the efforts to be transparent and responsive in this thread.