Seems to me that there is a great opportunity for the marketing team to promote Huel as a staple for everyone (in the UK)'s “Brexit bunker”.
It can be easily hidden, or disguised in a cement or compost bag etc. Kept in paint tins, buckets. Gaps in walls, under floorboards. When the marauding hordes come for your food, you can rely on your stash of Huel should you run out of shotgun shells and somehow emerge alive, unscathed and uneaten.
I think I’ll be putting in an especially big order once a “no deal” is confirmed.
And possibly a job application for the marketing team…
“Huel: Space Age food for a post-civilisation Britain.”