Sorry Karl, but nothing has changed. It is still absurdly cheap (half the price) to buy from the UK and send it to DK.
4 RTD Huel boxes (48 bottles) are £137 with shipping to Denmark. 4 RTD Huel boxes in Denmark are £250 (2059kr).
Even Sweden, which has the same tax as Denmark and there is a big thread on this very forum where Huel reps reviewed and updated the Swedish pricing, it is 40 DKK vs 50 DKK in Denmark. I’d order from there, Malmo is 20mins away from me, but they don’t deliver from Sweden Huel. Even though I order tons of things from Swedish companies all the time, they have some arbitrary delivery restriction. (Did you know Denmark and Sweden share the same postal service? PostNord. Yet Huel won’t deliver from SWE to DK).
Here is the thread on Swedish pricing that @Tim_Huel responded to Unfair Pricing for Sweden 📍
The problem is, after Brexit I won’t be able to get Huel from the UK anymore. And current Danish prices means a bottle of Huel is vastly more expensive than just buying a lunch from the local supermarket. For a 400 calorie Huel drink I could buy a McDonalds meal in Denmark! This cannot be how they want it priced here.
I firmly believe it just hasn’t been given much consideration, and Sweden was corrected because of that thread.