UPDATE: Huel investigated this and is working to change the pricing structure by the end of the year (hopefully!) - I am very happy with how this has been handled and I urge my follow countrymen to bear with Huel as they rework the system and remain customers. They earned it!
I’ve brought this up before, that the Swedish pricing is much higher than UK pricing, and the reply I got is that it’s due to buffert on conversation rates + tax. But I have again compared, this time Sweden VS the EU site, and the difference is big. If this is due to a conversion buffert, I ask you let us pay in Euros, because that would make Huel a lot cheaper for me. Some comparisions: I am converting SEK to Euro so you see the difference.
(All prices are with a -10% off subscription)
2 bags: - Here it looks similar. Interesting.
EU: 54 EURO
Sweden: 54,80 EURO
8 bags: (Are we in reality getting less savings, than other countries?)
EU: 184,50 EURO
Sweden: 201 EURO
16 bags: (Most obvious here)
EU: 315,90 EURO
Sweden: 396 EURO
Difference in cost per meal, at 2 and 16 bags in EU and Sweden:
2 bags: (EXACT SAME PRICE!!)
EU: €1,93 per meal
Sweden: €1.93 per meal
16 bags: (What happened here? EU saves over twice as much, why?)
EU: €1,41 per meal
Sweden: €1,75 per meal
I don’t know what this is in percent. But it looks to me like we’re getting a hell of a lot less savings per bag compared to other countries which feels very unfair. Why is that?
Everything below seems to be about 10% more for us… that is also not fair. (Even if much less difference compared to powder)
EU: 9 euro
Sweden: 10 euro
EU: 36 euro
Sweden: 34,80 euro
EU: 63 euro
EU: 89,1 euro
EU: 115,20 euro
Sweden: 123,7 euro
EU: 139,50 euro
Sweden: 150,7 euro
@TimOfficialHuel could you and the team investigate this?
Edit: I have now looked on all sites, including US, Poland, Germany, Denmark, Czesc Republic - and all of them are roughly the same as EU. This isnt right… please fix so we get the same rates of bulk discount.
The issue seems to be in how bulk discount is calculated between the sites, more specifically on Swedish site. For 2 bags, prices are almost identical, for 8 bags they are somewhat close, but after passing 10, the eu site grows discount at higher rates while se appears to remain linear. EU has about 50 euro saving for 8 bags/150 euro for 16 bags. SE has roughly 45 euro for 8 bags/95 for 16. See?
Let me be clear: if this is due to convertion you must allow us to pay in euros and add Sweden to eu-site. This is not sustainable. I love Huel but this is something I can not ignore. There is no justification I should have to pay 20%+ more than everyone else nor do I have the economy for it. Your biggest competitor (JJ) sells to us in euros and as such prices are much lower. I ask you to do the same. We are in EU, anyway. Please be reasonable…